Which is the ” Most Valuable Brand in the World”?

most valuable brand

According to the annual list of most valuable brand in the world by Brand Finance, for the year 2017, Google has become the most valuable brand in the world. From the second position in 2016, Google has beat Apple which was in the 1st position since 2011.

 Google’s brand value was $88 billion in the year 2016 which has now escalated to $109 billion in the year 2017. On the other hand, Apple has a brand value of $107 billion in comparison to last year’s $145 billion. Apple has recorded a drop of 27% while Google’s brand value has increased by 24%.

“Apple has over-exploited the goodwill of its customers, It has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies desired by consumers are in the pipeline.” the report reads.

Brand Finance’s report also comes with a brand value graph that shows how good and bad these brand performed in 2016. You can see that 2016 was really bad for Apple inc. But still, I don’t know how Apple Inc. is the most innovative company in the world.

most valuable brands 2017 graph

iPhone 7 could be the reason for the big loss of Apple Inc. because people didn’t like iPhone 7 as they liked older Apple iPhones. Google’s phones Pixel played a big role in Google’s brand Value.

Which company do you like? give your thoughts in comments 🙂


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